Prof. Raj Raghunathan, PhD

Who I am and my beliefs

I'm Dr. Raj Raghunathan, a researcher focused on how people's decisions impact their happiness and fulfillment. I firmly believe that understanding the keys to happiness and fulfillment can positively transform lives, and I am dedicated to sharing this knowledge globally through my research, teaching, and writing.

Education & training

Prof. Raj Raghunathan earned his PhD from the Stern School of Business at New York University. Raj’s work has been published in top marketing and psychology journals such as, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Organizational Behavior and Human Decision Processes, Motivation and Emotion, and the Journal of Personality and Social Psychology. His work has also been cited in the popular press, such as The New York Times, the Austin American Statesman, and Self magazine. 

What Professor Raghunathan does

Dr. Raj Raghunathan studies the impact that people’s judgments and decisions have on their own happiness and fulfilment. Based on his research, he teaches a very successful online course named A Life of Happiness And Fulfillment with 200,000 students from literally every country in the world. The course was featured as a Top 10 course by Coursera for several weeks. It has also garnered an overall rating of 4.8 out of 5.0 from over 2500 learners, one of the most highly rated MOOCs (Massive Open Online Course). It was additionally rated the Top MOOC of 2015 and subsequently, as one of the TOP 50 MOOCs of all time by Class-central and as one of the most popular MOOCs ever by Poets & Quants.

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Raj is an award-winning Professor of Marketing at the McCombs School of Business at The University of Texas at Austin. He is also a visiting Professor of Marketing at the Indian School of Business at Hyderabad.

His book titled, "If You’re So Smart, Why Aren’t You Happy?" was released in the US, UK, and India in 2016.